The Importance of


Savoir-faire is the knowledge of just what to do in any situation; tact.  Savoir-vivre is the knowledge of the world and the ways or usages of polite society.



For Beijing’s Miss Manners, this is not just about telling a shrimp cocktail fork from a chopstick: she wants to launch nothing less than a cultural revolution in decorum. “Institute Sarita is the first step in creating a global etiquette movement,” she says, noting that etiquette really means “showing respect and consideration for others”.
- Financial Times


Savoir-faire and savoir-vivre are critical today: knowing how to make introductions, dress tastefully, or which cutlery to use at the dining table. All aspects of daily life are subject to refining if one wants to become a sophisticated gentleman or lady. But it is never too late. Etiquette and good manners can be taught and learned.

Our mission is to help you develop important skills that will support both your private and professional lives, refining you into an elegant lady or confident business executive that will help you achieve your social endeavours, seek overseas investors, or make an impression at a job or university interview. We help China better understand the world, and better express itself to the world.


Institute Sarita is China’s leading finishing school and is listed as "The World's 50 Most Innovative Companies in 2014" by Fast Company magazine.




Prada x Sarita
(Friday April 10th, 3-5pm)
Come and customise your own shoe at the Prada store in Beijing's Shinkong Place from 3-5pm.


Sara's Informational Tea
(Wednesday April 22nd from 3-5pm)
Come to learn more about Institute Sarita and our Shanghai opening, followed by a tour of our new premises next door.
Venue: PISTACCHIO restaurant, Ferguson Lane, Wukang Road, Shanghai


Institute Sarita has been featured in the Financial Times, New York Times, China Daily, CCTV News, Forbes Magazine, Wall Street Journal, Bloomberg Businessweek, and more.


Founder and Principal Sara Jane Ho is on the Forbes 2013 list “Future Women in the Mix in Asia: 12 to Watch.”